The stores and services represented in Analytics data include iTunes, Amazon, Google Play, YouTube, Spotify, Deezer, Rdio and more. Please check the Data Sources List for the full list and details on reporting.
If you see an unusual “dip” in the graphs, this most likely means there was a delay in the delivery of feeds from a store to The Orchard. We usually backfill the missing data within a few days, depending on how fast the store delivers the feeds.
If an album has less than 11 tracks, the sales for that album are reported by iTunes as individual track sales and not an album sale. So these types of Albums would fall under the data channel Track Download.
In order to view Facebook Fans Gained & Lost and Facebook Engagement, you need to connect your artist’s profile in Artist Builder to the Facebook account. You can access Artist Builder in Catalog by selecting the artist from the Artists page.
Top Charts provides you with a quick snapshot of your top 20 tracks, projects, and artists from the past month based on the selected channel: subscription streams, ad-supported streams, album downloads, or track downloads.
The playlist placement data only includes the 500 top performing placements in the last month or week (i.e. placements that have generated the most streams). A track must generate 100+ streams on a playlist for the placement to appear in Engagement.
Listener’s Collection refers to the number of streams generated from a listener’s personal library or saved collection.
Active Discovery refers to the number of streams generated from sources actively sought out by listeners. Active sources show an intent to listen to a specific track. An active source could be an artist page, album page, search result page or self-created playlist.
Passive Discovery refers to the number of streams generated from sources more passively discovered by listeners. Passive streams usually come from content that has been served to the user through sources like radio stations, curated playlists or other’s playlists.
Comparison is an Analytics feature that allows you to view multiple songs side by side, surfacing data such as streaming performance, source of streams, top playlists, territories and audience demographics.