Analytics Overview

The stores and services represented in Analytics data include iTunes, Amazon, Google Play, YouTube, Spotify, Deezer, Rdio and more. Please check the Data Sources List for the full list and details on reporting.

The date or frequency on when each store delivers feeds to The Orchard varies by store. We provide you the frequency of each store’s reporting on our Data Sources List page in Workstation.

If you see an unusual “dip” in the graphs, this most likely means there was a delay in the delivery of feeds from a store to The Orchard. We usually backfill the missing data within a few days, depending on how fast the store delivers the feeds.

If an album has less than 11 tracks, the sales for that album are reported by iTunes as individual track sales and not an album sale. So these types of Albums would fall under the data channel Track Download.

In order to view Facebook Fans Gained & Lost and Facebook Engagement, you need to connect your artist’s profile in Artist Builder to the Facebook account. You can access Artist Builder in Catalog by selecting the artist from the Artists page.

Top Charts

Top Charts provides you with a quick snapshot of your top 20 tracks, projects, and artists from the past month based on the selected channel: subscription streams, ad-supported streams, album downloads, or track downloads.

On the Top Charts page, select a specific track to see its detailed overview on the Overview page in Analytics.

The top stores we currently offer streaming data for are, per channel:

  • Subscription Streams: 24/7, Apple Music, Deezer, Google Play, Napster, Pandora, Spotify
  • Ad Supported Streams: Deezer & Spotify
  • Album Downloads: Amazon, eMusic, Google Play, iTunes
  • Track Downloads: Amazon, eMusic, Google Play, iTunes


The Engagement page provides additional insight into the streaming performance of your catalog, and individual tracks, by surfacing information including:

  • How listeners are consuming content
  • Trends in consumption behavior over time
  • Tracks recently placed on playlists
  • Information about playlists where content has been placed (author, playlist link, etc.)
  • The impact of a playlist placement on a track’s streaming activity
  • Top performing playlist placements

Data on the Engagement page is from Spotify and Apple Music only. Additional stores may be added in the future.

There is a 2-day lag for displaying data on the Engagement page. For example, if you’re looking at How They Listened on March 30th, you’ll be viewing data up until March 28th.

The playlist placement data only includes the 500 top performing placements in the last month or week (i.e. placements that have generated the most streams). A track must generate 100+ streams on a playlist for the placement to appear in Engagement.

In the Source of Streams module:

  • Listener’s Collection refers to the number of streams generated from a listener’s personal library or saved collection.
  • Active Discovery refers to the number of streams generated from sources actively sought out by listeners. Active sources show an intent to listen to a specific track. An active source could be an artist page, album page, search result page or self-created playlist.
  • Passive Discovery refers to the number of streams generated from sources more passively discovered by listeners. Passive streams usually come from content that has been served to the user through sources like radio stations, curated playlists or other’s playlists.


Comparison is an Analytics feature that allows you to view multiple songs side by side, surfacing data such as streaming performance, source of streams, top playlists, territories and audience demographics.

Release Date View enables multiple songs to be compared relative to each other’s release.

Select First 7 Days, First 28 Days or First Year to compare songs based upon their respective release dates.

You can compare up to four tracks at a time using the Comparison feature.

Some songs may have multiple ISRCs created for them. In this case, each ISRC will be listed separately. The ISRC is displayed on the results so you can always select the one you need.

At this time, Comparison is built to review Track data only. Therefore only ISRCs, can be compared.

Physical Reporting

Physical Reporting is a suite of Analytics reporting tools dedicated to providing labels the ability to view physical sales, returns and inventory across multiple supply chains over time.

Physical Reporting is divided into the four views:

  • Product View answers questions related to physical product sales and returns over time alongside inventory levels
  • Retailer View answers questions such as how many product(s) a retailer(s) purchased or returned over time
  • Historical Product View answers questions related to historical physical product sales and returns over time alongside perpetual inventory movements.
    1. When viewing multiple time periods we aggregate all data over the selected timeframe.
    2. However Opening and Closing Inventory are the beginning and end period figures.
  • Point of Sale View answers questions related to sales at brick and mortar stores.
    1. This data is ONLY available in the European market, on a weekly basis with a Friday to Thursday week.
    2. Countries by Product presents all scanned sales for a product on a per country basis.
    3. Totals by Country presents all scanned sales in a given country by aggregating products.
    4. Totals by Product presents all scanned sales for a product by aggregating countries.

You may find the following features helpful in Physical Reporting:

  • Filters can be layered on top of the data to narrow results by artist, product, product type or release date
  • The Territories dropdown can toggle the data between different country supply chains
  • Any column can be sorted in ascending or descending order
  • A generated report can be downloaded by selecting the Download Report icon

Of course! You can find a list of definitions here.

  • US and Canada supply chain data consists of Sales, Inventory and Retailer transaction and is updated on a daily basis but may be lagged by a few days.
  • For any date relative (ie. CYTD) or monthly (ie. MTD) data the month changes per the schedule listed below.
    • US updates are typically the first Monday after the billing month end. Billing month ends occur on the last Friday of the month.
    • Canada updates are the first calendar day of the month
  • UK supply chain data only consists of Inventory and is updated on a daily basis but may be lagged by a few days.
  • Point of Sale Data is presented on a weekly basis from Friday to Thursday
    • Weekly Data is available starting from October 1st, 2018
    • Weekly Data is updated each Friday with releases from the prior week
    • History for the All Time Scans differs per country.
      • Austria – Jan 1, 2009
      • Belgium – Jan 1, 2004
      • Switzerland – Sept 4, 2006
      • Germany – Oct 2, 2000
      • Spain – Jan 1, 2003
      • France – December 27, 2004
      • Italy – Jan 1, 2009
      • Netherlands – Jan 1, 2004
      • Portugal – December 3, 2012